|My 1st Giveaway Last May|
Ask and Ye Shall Receive: Maybe the massive blogs get tons of companies offering free products out of the blue every day, but that doesn't happen often for me. At least half of my giveaways happen because I emailed a company directly to ask about the opportunity. Seek out the Media or PR contact whenever possible to make sure that the right person is reading your emails.
Have a Contact Button: Although it's true that plenty of my giveaways were organized because I initiated them, I do get quite a few samples to review that companies email me directly about. How do they get my information? My blog. I have a "contact me" section at the top of my blog, which is definitely something you should have if you are considering giveaways!
Be Honest: It might be tempting to write positive reviews for every item that comes your way, but I think that can cause your integrity to take a hit. If you don't like something, let the company know. Sometimes I have told the company I don't like their product and simply skipped the review, while other times I have been honest and said what I liked or didn't like about it.
|Bumblebars: One of my favorite giveaways (and products!)|
Stick With What You Know: You probably won't see any giveaways on here for rowing equipment or baby gear. Not because those companies don't contact me, but because it's not my blog topic. I'd rather skip a giveaway than have it be something unrelated to me and my interests.
Promote the Heck Out Of It: Once you've snagged a giveaway, use it to your full advantage. Post it on Facebook or Twitter, and offer extra entries for people who advertise it on their own blogs. Giveaways are a great way to bring in new readers for your blog.
Play By The Rules: This is the boring part, but still important. If you got something for free from a company, say so clearly. You are legally obligated to be upfront when you receive something for free, even if your reviews are still honest opinions. Also be sure to clearly state the rules for your giveaway, where the prize can be shipped and when it ends.
I'm curious what you, as blog readers, think about reviews and/or giveaways. Personally, I'm a fan of giveaways. I just love free stuff and 99% of the time I see a giveaway, I enter. Sign me up! However, I have heard people complain that too many giveaways turns a blog into a marketing machine instead of, well....a blog. What are your thoughts?
Have you hosted a giveaway before? Do you normally ask the company about it or have them contact you?
Right now it's about 50/50. When I first started my blog, nearly every giveaway was organized my me, but that is starting to shift a little bit in the last few months.
What are your favorite giveaway items?
Obviously big-ticket stuff is fun, right? Otherwise I love entering clothing giveaways, because I often feel guilty buying running gear for myself.
Speaking of giveaways - have you entered my Chobani yogurt giveaway yet? Get to it!