As excited as I was to get this box of Fiber One's new cereal in the mail (thanks, Paige!) it did bring to light a big pet peeve of mine. First, here's the swag:
Before I start complaining, let me say: the taste of this cereal is delicious! Even hubby tasted some plain, and compared it to Captain Crunch! Definitely a great choice, and packed with fiber.
So....here begins my issue. This cereal is marketed specifically for it's low calorie count. Honestly, 80 calories per 3/4 serving size is amazing! Only....it's not really 80 calories. Huh? How can they put that on the box then? Here are the nutritional stats:
You can clearly see that one serving has 25g carbohydrates, 1g protein, and 1g fat. So do the math:
25g carbohydrates x 4 calories = 100
1g protein x 4 calories = 4
1g fat x 9 calories = 9
We get a total of 113 calories. I'm no math whiz ( I may have busted out the calculator for that simple addition), but I do know that 80 DOES NOT equal 113. So what gives?
It turns out that since insoluble fiber is passed through the body without being absorbed, it is not counted in the overall calories of a product. Grrr. This just bugs me. When I eat an apple, for 80 calories, I don't sit and figure out which bits of fiber won't be absorbed by me! Sometimes I feel like marketers of products are just constantly thinking of new ways to make calories look lower. Like...
...ridiculously small portion sizes on labels
...underestimating restaurant meal calories and getting away with it
...using "low-fat" and "sugar-free" to convince us something is healthy.
Is there anything about food packaging or marketing that bothers you?
I've ranted enough! Share your thoughts on this whether fiber should be subtracted from calories counts on packaged goods.
Anyone here eat/love Fiber One cereal?
I'm not knocking Fiber One here, it's not their fault! I used to eat the plain variety mixed with another cereal to get my fiber in each day. I haven't tried a variety that I don't like, actually!